About
I build search infrastructure, and I recover sites that have lost it.
SEO and AEO consultant with 9+ years across iGaming, B2B SaaS, affiliate marketing and e-commerce. I build SEO infrastructure that scales across multi-property portfolios, recover penalised and suppressed sites, and get content cited by AI Overviews, ChatGPT, Perplexity and Gemini.
Selected results: a fitness property built from scratch to 200,000+ monthly organic visitors (2.3M clicks, 12M impressions); a B2B marketplace recovered from a December 2022 algorithmic penalty, +30% organic traffic within six months (1.46M clicks, 436M impressions); AI Overview citations grown from 2 to 39 across a six-property portfolio in four months, with new content cited on publication.
Currently Head of SEO at Veza Agency Network, working remotely across the EU and US, and comfortable with NDAs and regulated verticals.

Career
Head of SEO at Veza Agency Network
August 2025 to presentSEO strategy across a six-property portfolio; content team of writers and editors.
SEO Consultant at iGaming and affiliate clients (NDA)
2023 to presentRomania, Czech Republic, Greece and Spain. Contract portfolio lead for around 20 client domains across DE, NL, SE, FI, GR, CZ, RO and ES, January to August 2026.
Senior SEO Manager at DesignRush
June 2023 to June 2024B2B marketplace penalty recovery; led three SEO specialists, two editors and three writers.
Senior Technical SEO Specialist at Catena Media
2021 to 2023Technical audits across a portfolio of iGaming and finance websites.
Senior SEO Project Manager (freelance) at Legal / attorney site (NDA)
2020 to presentOngoing SEO operations with a remote team of virtual assistants, editors, designers and developers.
Co-Founder and SEO Lead at OneFit.rs
2018 to presentSerbia's fastest-growing fitness website, built from zero.
SEO Consultant at Kreativni Centar
2020 to 2021E-commerce and book publisher. 45% organic increase in under six months.
SEO Manager at Trinity Rank
August 2016 to September 2020Multiple iGaming and finance websites concurrently.
Speaking on SEO and Reddit

What are the key elements to successful Reddit SEO?
Panel episode on Reddit SEO strategy: how forum threads win commercial queries, what makes a thread survive moderation, and why the channel is more fragile than the results suggest.

SEO Advent Calendar, prediction 23 — Reddit
Featured as the Reddit and AEO voice in the 2025 predictions series, on UGC platform strategy, LLM visibility and what Google’s Reddit partnership would do to the SERP.
Expertise
- Technical SEO audits
- AEO and LLM visibility
- Penalty diagnosis and recovery
- Content strategy and brief systems
- Keyword research and topical mapping
- Link building
- Reddit SEO
- Schema markup
- iGaming SEO
- Team leadership
- Remote team management
Bachelor's degree, Traffic and Transportation Engineering. English: full professional proficiency. Serbian: native.