Aggressive-channel work, tested on low-stakes assets, kept separate from client and brand work above.
iGaming · Australia · 2025 – 2026
A single r/blackjack thread taken to position 1 for “online blackjack australia” — a 5.1K-volume commercial term — above established affiliate sites with DR 80+. The page now draws 4,847 organic visits across 91 keywords.
iGaming · Australia · 2025 – 2026
A single r/beermoneyAus thread peaked at 3,365 ranking keywords, holding top-10 positions on 27K and 34K volume pokies terms. Then Reddit banned the subreddit — and the rankings did not immediately go with it.
iGaming · Multi-market · 2025 – 2026
An r/gambling thread ranked second worldwide for “gates of olympus” (KD 80, 19K global volume) — outranked only by Pragmatic Play, the studio that makes the game — and held position across six geographies at once.
iGaming · Czech Republic · 2026
Acquired an expired domain for $600 and launched it into the Czech offshore casino vertical from zero. Inside 90 days it reached 174 clicks and 23.6K impressions at 11.9 average position on a KD 50 head term.
Method validation · Home goods · 2025 – 2026
Every Reddit result I had was in gambling, which left one question open: was the method working, or was the vertical? So I ran the same playbook on mattresses — no client, no stakes, purely to find out.
Client and brand work is in the main case studies.