Penalty recovery, growth from zero, portfolio-wide infrastructure and AI Overview visibility. Every number is first-party Google Search Console or Ahrefs data from an account I owned or operated, and every case study shows the screenshot it came from.
DesignRush · June 2023 – June 2024
Inherited a large marketplace mid-penalty with no diagnosis in place. Sequenced technical, on-page and off-page remediation across a site too big to change one thing at a time, and returned it to growth within six months.
OneFit.rs · 2018 – Present
Built from a blank domain with no brand, no backlinks and no content. Directed developers, designers, content creators and fitness professionals to a property that peaked above 200,000 monthly organic visitors.
Veza Agency Network · August 2025 – Present
Head of SEO across VezaDigital.com, ShadowDigital.cc, Hedrick.io, BeltCreative.com, Vezafy.com and veza.network. Built the SEO infrastructure — brief system, keyword framework, internal linking strategy, writer SOPs — from scratch, then ran it across all six properties.
Hedrick.io · 2026 · ongoing
Inherited a site search engines had no reason to surface — under two clicks a day and buried at average position 22. Ninety days later it holds average position 3.1, with daily impressions up roughly 19x and still climbing.
Legal / attorney site (NDA) · 2020 – Present
Ongoing ownership of SEO operations for an attorney site in a saturated, high-CPC vertical. Coordinating a remote team of virtual assistants, editors, designers and developers against SOPs rather than one-off tasks.
Veza Agency Network · 2025 – 2026
An entity-first content structure and semantic markup approach, built and tested across six properties, that took portfolio AI Overview citations from 2 to 39 in four months. New articles now get cited on publication rather than months later.
Reddit and iGaming work is kept separately in its own section.