Holding a branded slot term across six markets simultaneously
- #2Globally, “gates of olympus”
- KD 80Keyword difficulty
- 6Geographies held
- 53KPost views
Source: Reddit · r/gambling · 69 upvotes · 51 comments · 53K views
The target
“gates of olympus” is a branded term for one of the most played slots in the world: KD 80,
19K global search volume. Branded terms are normally a closed door — the brand owns position 1
and the rest of the SERP is affiliate sites fighting over scraps.
The realistic ceiling here was position 2. Pragmatic Play makes the game; their page is not
losing the top spot to anyone.
What I did
The thread is “Gates of Olympus Tips and Tricks – My Approach For Wins”: five numbered
tactics, each with specific detail — bet sizing in real euro amounts, when ante bet is worth the
extra cost, how to read a run of dead spins — and a final section on setting time and money
limits per session.
That last section is doing two jobs. It is responsible-gambling content, which matters on its
own terms in this vertical. It is also the kind of balanced, non-hyped material that survives
moderation in r/gambling and reads as credible to the people whose upvotes decide whether the
thread has any reach at all.
The result
Position 2 globally, behind only Pragmatic Play. 69 upvotes, 51 comments, 53K views.
The finding I did not expect was geographic. The same URL held rankings for the same term
simultaneously in Turkey, the United States, Russia, Australia, Brazil and Canada — six
markets from one asset, with no hreflang, no localisation and no per-market content.
For a multi-market operator that is a materially different cost structure than the usual one
localised page per geography. It is also fragile in the same way every Reddit asset is: the
thread is now archived, so the discussion that earned the ranking can no longer grow.
Client name withheld under NDA.
What this proved
- Balanced, non-hyped content survived moderation in r/gambling and reached position 2 globally on a KD 80 branded term, behind only the game's maker.
- One URL held rankings simultaneously in Turkey, the United States, Russia, Australia, Brazil and Canada, with no hreflang and no localisation.
- The asset is fragile: the thread is archived, so the discussion that earned the ranking cannot grow.
Client name withheld under NDA. Search Console documentation available on request.
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Contact Mark Miljkovic
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