A B2B site with no organic footprint, rebuilt into top-three rankings in one quarter

Hedrick.io had no organic footprint worth the name. Not a penalty and not a decline — just a
site that search engines had no reason to surface, and in places could not reliably crawl or
index in the first place.

In early June it averaged position 22.2 and roughly 800 impressions a day. Nothing it
published was reaching page one.

Indexability first. There is no point optimising content on pages that cannot be reliably
crawled, so the crawl and index layer was rebuilt before anything else. Structure came next —
a coherent URL and internal linking architecture — and content last, written against the
portfolio's 18-section brief system rather than improvised.

That sequencing is deliberately unglamorous, and it is the part most rebuilds get wrong.
Content-first on a site with indexability problems produces work nobody ever sees.

The site now sits at average position 3.1, up from 22.2. Not page one — the top of page one.

Impressions tell the same story faster than clicks do. Daily impressions went from roughly
800 in June to 15,562 on 4 September, close to a 19x increase, and the curve is still
steepening rather than flattening.

The most recent 28 days carry 286 clicks and 129,586 impressions at average position 5.89 —
more than half of the entire quarter's clicks landing in its final month. Across the full 90
days: 510 clicks and 221K impressions, against 174 clicks in the preceding quarter, a
194% increase.

Position 3.1 with a 0.2% click-through rate is a specific, fixable situation rather than a
contradiction. A large share of current impressions comes from two navigational queries —
invision and invision studio — where the site ranks at positions 1.2 and 2.2 but earns
almost nothing, because people searching those terms want InVision itself.

That is worth stating plainly: the ranking gains are real and broad, but the impression total
is flattered by queries that will never convert. The next quarter's work is title and meta
rewriting on the commercial terms now sitting in the top five, where the same position finally
starts paying.