Co-founding and scaling Serbia's fastest-growing fitness property from nothing

OneFit.rs started as a blank domain. No brand, no links, no content, no audience — and a
Serbian-language fitness market where the incumbents had years of head start.

The strategy was high content velocity against a properly mapped topic space, rather than
publishing volume for its own sake. As co-founder I directed the whole production chain:
developers on the platform, designers on templates, and content creators and qualified
fitness professionals on the material itself.

Keeping subject-matter experts in the loop was a deliberate choice. In a health-adjacent
vertical, content that a practitioner would actually sign their name to holds rankings that
generic freelance copy does not.

The property peaked above 200,000 monthly organic visitors and has recorded
2.3M clicks and 12M impressions in lifetime Search Console data.

The number I care about most on this one is the 19.2% average CTR at 7.3 average position.
That combination means the pages are not just ranking — they are winning the click against
everything else on the result. Titles, structure and intent match were doing real work.

Google Search Consoleclick to enlarge